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Overview
This guide provides practical tips for creating simple videos using your phone and basic editing tools. It also outlines when DIY (Do It Yourself) is appropriate and when professional production with ITS Video Production may be a better fit. All video content must meet University brand and digital accessibility standards.
In addition, the Library provides access to check out video and audio equipment as well as a podcast recording studio for professional, high-quality audio recording. Adobe Creative Cloud is also available on Library computers, providing access to professional video, audio, and design tools.
DIY or Professional Production?
The right approach depends on your goals, audience, timeline, and how long the video will be used. DIY can be effective for smaller, short-term needs, while professional production supports long-term, external, or complex projects.
DIY Can Work Well When the Content Is:
- Short-lived or fast-moving
(quick updates, one-time messages, short reminders)
- Intended for a smaller or defined audience
(a single course, an internal team, student workers)
- Informal and simple in scope
(brief demonstrations, simple updates, authentic mobile-style recordings)
DIY is about speed and simplicity, not replacing professional production.
Professional Production May Be Helpful When the Content:
- Will be public-facing or shared widely
- Will be used repeatedly or maintained long-term
- Is part of a major initiative, program, or campaign
- Requires higher production quality, multiple shoot locations, or advanced editing
If you’re unsure which route is best, the ITS Video Production team can help evaluate your project.
Recording Tips
Camera
- Use your phone or the best available device
- Clean the camera lens before filming
- Film horizontally unless your platform specifically requires vertical (social media reels is a good example)
- Position the camera at eye level when possible
- Record in Full HD (1920x1080) at 24 fps or 30 fps if there is an option for it, otherwise use camera’s regular settings
Lighting
- Face natural light when available
- Avoid overhead lighting and strong backlighting
- Use soft, even light to reduce harsh shadows
Audio
- Record in a quiet, low-echo space
- Stay close to the microphone
- Speak clearly and at a steady pace
- Optional: use a low-cost lapel mic for clearer audio
Stability
- Use a tripod, phone stand, or stable surface
- Avoid handheld filming
- Keep movements slow and intentional when adjusting the camera
Editing Tools
Adobe Premiere Rush (Recommended)
- Beginner-friendly with simple drag-and-drop editing and templates. Ideal for most DIY video needs.
Adobe Express
- Easy-to-use, template-driven design and video creation tool included with Adobe access.
- Great for quick social clips, simple edits, text overlays, and branded graphics.
- Best for lightweight projects that don’t require full video-editing software.
Adobe Premiere Pro (Advanced Option)
- Professional-level editing software. Best for experienced editors or complex projects requiring layered editing, audio tools, color correction or motion graphics.
CapCut (Free & Paid: Desktop & Mobile)
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Not a university-licensed or supported tool.
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Great for quick edits, captions, and mobile-first content.
Canva (Free + Paid Features)
- Not a university-licensed or supported tool.
- Offers simple, template-based video editing. Some advanced features require a paid plan.
Adobe Access
All faculty and staff automatically have access to Adobe tools. Graduate assistants and student workers may request access through IT Solutions. Once approved, they receive the same Adobe access, including:
- Adobe Premiere Rush
- Adobe Premiere Pro
- Adobe Express
- Adobe Stock’s library of free royalty-free assets (music, images, graphics, video clips)
Brand Reminder
Before creating or publishing any video content, review the Brand Hub for official logos, colors, fonts, templates, and approved branded assets.
Where to Store or Share Videos
Use university-supported platforms to ensure stability, accessibility, and long-term availability.
Best for hosting and sharing videos with internal or public audiences. Supports captions, accessible playback, embed codes, and long-term storage.
Good for internal sharing, draft review, and collaboration.
Stream provides auto-captioning and an accessible video player.
Digital Accessibility Requirement
All university videos must meet digital accessibility standards. This includes captions, readable text, accessible descriptions, transcriptions and ensuring all audiences can fully engage with the content.
Training Recommendations
Frequently Asked Questions
How long should my video be?
Short and focused. A few minutes is usually enough. Break longer videos into smaller segments.
Do I need captions?
Yes. Required for all university video content.
- Kaltura MediaSpace offers auto-captions and transcripts with editing tools
- Stream generates captions and transcripts
- Always review and edit captions for accuracy.
Should I film horizontally or vertically?
- Horizontal: best for reuse, embedding, or desktop viewing
- Vertical: fine for short-lived, mobile-focused content
Do I need permission to film people?
Yes. Anyone identifiable must provide permission. Use the Minnesota State Image Release Form and keep signed copies.
Can I use music?
Only use royalty-free or approved music. Avoid commercial tracks.
Does Adobe include royalty-free assets?
Yes. Adobe Stock includes royalty-free music, images, graphics, and video clips available at no cost with university Adobe access.
What file format should I export in?
Use MP4 at 1080p resolution (if you can choose). 4K creates extremely large files and is not necessary.
Do I need a script?
A simple outline helps keep your message clear and reduces editing time. It is not necessary, but we find it really helps!
How can I improve my audio?
Record in a quiet space, stay near the mic, and consider a low-cost lapel microphone.
Where should I store or share my video?
Use Kaltura MediaSpace for hosting and broader sharing. Use OneDrive/Stream for drafts, review, or internal collaboration.
How do I ensure my video follows brand standards?
Visit the Brand Hub for approved assets and brand guidelines.
What if I’m unsure whether DIY or professional production is best?
The ITS Video Production team can help you evaluate your project and recommend the appropriate level of production. If you want to meet with the Video Production team to discuss your project please request a meeting via the Project Request Form.