When you have news to share, start by determining your audience. Then, decide where the content should live and how you can get your audience to see it. Not all content platforms are accessible to all audiences. Below is each audience, the recommended home for the content, and the best way to reach people in the audience. Primary home/primary source should be the most open/accessible option; others should be summaries and links to the primary home.
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Audience: Everybody (students, employees, alumni, public, world)
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Audience: Students
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Audience: University Faculty and/or Staff
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Audience: Alumni
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Audience: Faculty/Staff in my specific department/unit
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1. Website (home)
2. The Fountain
3. Social Media
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1. Website (home)
2. D2L Brightspace
3. MavLife
4. Other Social Media
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1. The Fountain (home)
2. Email
3. Social Media
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1. Website (home)
2. Email
3. Social Media
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1. Teams (home)
2. Email
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Determining Where Content Lives
As you develop your divisional page, remember to continue to keep audience at the forefront of your decisions. You now have four places where you can house information, and determining where information lives is critical to keeping our platforms as clean and effective as possible. Those places are: The Fountain, Teams, University Website, and the Knowledge Base.
The Fountain
Your Fountain divisional site should house information pertinent to an internal University-wide audience, including:
Microsoft Teams
Use Teams for internal division or department sharing and collaboration, including:
University Website
Share information on your webpages on the University website that is pertinent to an external, public audience. If you’re unsure if something should be public information, University Advancement may be able to offer guidance as they continue the updated website project.
Knowledge Base - Maverick One Stop
The Knowledge Base platform is a place to house how-to, step-by-step, or directional information for an internal University-wide audience. If your information teaches internal employees or students how to do something or gives information about a service you provide to campus, it should probably be housed on the knowledge base site. IT Solutions can help you put your information on the platform, including:
*Please note that we want to house information in the most appropriate place. However, you can link to the information from other spots. For example, if you have information on the University website for an external audience but you also want to share it with the internal audience, you can add a link on your Fountain page to the website. Again, the key is to be strategic in understanding who will need the information before housing it somewhere.