The Fountain: Determine your Audience & Appropriate Platform

When you have news to share, start by determining your audience. Then, decide where the content should live and how you can get your audience to see it.

Not all content platforms are accessible to all audiences. Below is each audience, the recommended home for the content, and the best way to reach people in the audience.

Primary home/primary source should be the most open/accessible option; others should be summaries and links to the primary home. 

Audience: Everybody (students, employees, alumni, public, world)

Audience: students

Audience: University Faculty and/or Staff

Audience: Alumni

Audience: Faculty/Staff in my specific department/unit

1. Website (home)

2. The Fountain

3. Social Media

1. Website (home)

2. D2L Brightspace

3. MavLife

4. Other Social Media

1. The Fountain (home)

2. Email

3. Social Media

1. Website (home)

2. Email

3. Social Media

1. Teams (home)

2. Email

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The Fountain is an internal communications site for Minnesota State University, Mankato staff and faculty for sharing University news, events, and information.